Welcome to Social Chats Episode #50 with our very own mentor the QUEEN of Facebook Mari Smith!
Now let it be told that Catherine and I (Heather) started our LIVE Show Social Chats on Facebook in July of 2018.
To get started we strategized a plan to of what our show would be about and how we could add value to the viewers business. We then made a list of possible guests to interview… we set a major goal to have Mari Smith on our 50th episode…
We can’t stress how important it is to set in motion your goals, to have a plan and something audacious to strive for… it’s like a road map to your success…
Low and behold our dream became a reality when we were asked to speak at Social Media Camp 2019 in Victoria BC… Mari Smith was the headline speaker and to share the stage with her was an honour for the two of us… Yaaa!
The UNIVERSE has a way of making magic and dreams come together… It was an impromptu moment and we were ready… kind of… the rest is history.
Quick note about Social Chats: Social Chats is a weekly live show that we put together to help small businesses learn from great people who stand out in their industry. What they do works well with social media and we hope you this will keep you educated and inspired!
Questions for Mari:
- What do you think people might be doing wrong when they get started with Social Media?
Mari – For many years I have been saying that “Content is King, but Engagement is Queen and she rules the house”. We cannot continue to push content down peoples “Newsfeed” we need to be connected with our audience, have your calls to action in place, create deep connections with your true fans or tribe. It’s not about the number of fans you have, it’s about the relationships you have with the ones that are engaging with your content. People want to be recognized and appreciated.
2. What do you think about using video to market your business on social media?
Mari – No amount of sophisticated technology can replace face to face interaction… but next to that is VIDEO and especially LIVE video. With video, you can begin to relate with people, you can interact with them as they comment in your newsfeed, you can truly begin to nurture those relationships, people can feel like they belong. Your VIBE attracts your TRIBE.
Once people get to know you they’ll see what you are all about and that begins to build trust, this is how relationships are formed. It is through trust that people feel they would like to do business with you.
3. When you look to the future of Facebook what do you see?
Mari – Encrypted messaging, Instagram direct and a journey into more privacy for the user. We will see people beginning to use Facebook Stories more and more, similar to Instagram and communicating through private messaging.
Ephemeral content which is rich media, primarily images and videos, that are only accessible for a short period and in Facebook and Instagrams case 24 hours.
- Horizontal swipe
- Disappearing content
- Private messaging.
Our time with Mari was inspirational as usual and as you can see she is a beautiful person and extremely giving.
THANK YOU, Mari, for your valuable time and helping Catherine and I (Heather) achieve a milestone in our career!
Keep It Simple!
