Tip #10 Shooting LIVE Video
Want to know how to spark a conversation and engage with your followers, maybe even find new raving fans?
Going Live on Facebook or Instagram in real time is one of the best ways to interact with viewers. You can answer questions on the spot, hear what other people are thinking, and check out their live reactions to see how your LIVE is going.
Going Live allows you to connect Instantly with your followers. They can even receive notifications when you’re about to go live. You can tell your story your way, you can use filters, themes and effects.
One of the fastest ways to build an authoritative voice in real estate is to publish videos. You can become the industry leader by educating and communicating with the public.
As a realtor, you often hold open houses, and this is the perfect scenario to go start going live. Practising going Live can be scary at first, but after time you will lose those jitters and start to feel comfortable.
Live video gets into more news feeds and for FREE, and can be very exciting. Try to go live for 5 – 15 minutes, which is a long time if you are not prepared. Take the time to write out the bullet points of what you want to cover. Have them handy, don’t try to show the consumer any graphs or numbers you are holding as they will not be clear. Its all about PRACTICING… Time on task again.
Things you should consider purchasing or having with you to go Live at your open house:
- Trip Pod (Catherine and Heather’s Gear List)
- Lapel Mic / Air Pods / Earphones
- Good lighting – either go outside or stand in front of a window if you do not have any lighting equipment.
- Lens cleaners
- Notes or bullet points
- Dresses sharp
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