Tip #2 Strategy is key
Video below…
Avoid getting sucked into the social media vortex!
Having a basic idea of where you are heading will help you be efficient, save time and money.Take the time to do the following exercise:
1 – Identify your target customer
Who are you talking to? You want to make sure you post content that is relevant to your audience, content that will also attract ideal customers your way.
2- Build a Content Calendar
Use whatever works best for you. Your daytimer, Google sheets, iPhone calendar. Start by marking the key dates like Mother’s Day, a holiday weekend and so on. Add the events that are key to your business (open house, community event, fundraiser). This is the framework of your content.
3-The next step is to group your content.
Maybe introducing a new product (or real estate listing) every Monday, share a tip on Tuesdays, post a video on Wednesdays, testimonial Thursday…
Build folders on your computer and ave images, videos, links, and notes relevant to your topic.
This allows you to always have quality content & images to post or schedule!
It also allows you to take vacations and to always look your best ;)Download our free social media calendar template and start planning!
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