Tip # 4 Use Beautiful Images & Videos
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The saying “A picture is worth a thousand words,” exists for good reason: 90 percent of information your brain absorbs is visual, and visual messages are processed 60,000 times faster than text.
Way too often when we do social media audits for our clients, we notice that the images they use are too dark or that there is something strange in the background like an open toilet seat or a dirty pair of socks!
The key is to take an extra second Clean the camera lens on your smartphone, do a background check. Make sure your composition is good, maybe add some interesting elements, see if you can improve the lighting or the angle of your photo. Play with your phoneTry the different modes.
Portrait, depth effect, panoramic, HDR, Live, Zoom, Filter. Experiment. This will spice up your images and increase your engagement. Think old school photo album… You do not have to post in real life, actually, you shouldn’t post in real life ever!
Go home, go over your photos, edit the best ones if need be and use only the ones that you think would be good enough to print on your social media channels.
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