BONUS SUPER TIP # 6
VIDEO start shooting!
One of the fastest ways for you to increase your ENGAGEMENT with social media is to start using Video in your marketing mix.
The consumer watches over 13 BILLION videos every day, it is the most active activity on the Internet – WORLDWIDE.
Facebook alone has over 8 Billion videos watched daily. You’ll want to feel confident that some of those videos are yours. With this staggering information, we ALL need to be shooting video and adding it to our social media. Did you know 85% of videos watched are with the sound off?
The rules are pretty straight forward we recommend three things
- No Nudity
- No Alcohol
- No Swearing… Camera Action… Shoot!
This means you’ll also need to add captions, which Facebook will do for you when you edit your videos or finish your circles as Catherine and I like to say when we are teaching our Boot Camps.
• Videos can get more than 5 times the engagement than other types of content.
• A video will help build better relationships and trust with your followers, plus make you the expert in your industry.
• Video improves Search Engine Optimization and Social Optimization.
It is no wonder Video is taking social media to new levels of engagement. Not everyone is comfortable shooting video, if you are new to shooting videos you’ll definitely want to start by practising.
Start by using your smartphone and get to know the settings for shooting the best videos. Check your lighting and the sound.
Prepare a long list of different videos you could shoot related to your industry. People often tell us they don’t like how they look or sound on video.
There are many tips and tricks around looking and sounding better on video, you don’t necessarily need to shoot yourself, selfie style.
You could introduce your products and services in other ways. Watch your analytics for which of your videos, get the longest views and the most engagement, Then produce more videos similar to these.
We call these baby UNICORNS! Visit Us!
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Need help with social media? Reach out!
