Tip # 7 Know your niche and position yourself as an expert in your field.
Watch the video below.
What differentiates you as a realtor? Why should people hire you? What are your strengths?
A good way to stand out is by creating content that will showcase your knowledge and keep your name top if mind.
Here are some ideas:
Share tips, answers to frequently asked questions, do market updates, interview people you work with like lawyers, mortgage brokers, interior designers, landscapers, bankers.
Showcase some neighbourhoods: schools, parks, restaurants, events. Showcase some of your favourite local businesses, local success stories. Support your community!
Remember you do not own social media, but you own your website. Make sure you have a professional presence online and on mobile. Ask feedback from friends.
Where they able to get to your listings and find out how to contact you easily? Is you blog up to date? Do you have content on your site that could be useful to your potential clients. Is it genuine content or automated?
You also want to showcase something unique about yourself. Remember there is one ONE you and you are FABULOUS! What differentiates you?
If you are not sure, ask someone to say 5 things about you.
For example a friend might say about me: “Catherine lives in Whistler, she loves skiing and trail running, she has 3 kids and she is a social media coach and marketer.” these are all aspects of what makes me, me. I can share this on social media.
Remember, clients might not be ready to buy or sell property right now but they can start relating. And when they are ready to make a move, you want your name to be top of mind.
They might not even remember your name but they might think : “that woman who’s a soccer mom, she’s a realtor®, I can relate to her, what’s her name again?”.
Remember to be strategic. This is a business tool and you are a busy person. Some things to keep in mind:
- Batch and schedule your content.
- use a branded hashtag or hashtags (Ex. #whistlerrealestate, #whistlerbysarah) that way when people click your hashtag all your content will show up.
- VIDEO! DO VIDEOS! Share on IGTV, Instagram, Facebook, Instagram stories, YouTube.
- Cross promote your blog, podcast. You can do one blog a month, spread the content by sharing parts of it each week and repurpose it on all platforms.
- Do shoutouts (tag) businesses that align with yours
- Show up in your feed (who’s behind the brand?)
Best Practice
- Stay true to your branding and to yourself. Be genuine, not selly.
- Be consistent
- Have a business account (in Facebook and Instagram)
- Answer you notifications and messages in a timely matter. We have had clients miss out on sales because they forgot to check their messages on Facebook!
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Need help with social media? Reach out!
