Tip # 8 Play in Instagram’s Backyard
We like to think about Instagram as a billboard on the side of the highway and Facebook as a super listing in (what use to be) the Yellow Pages. They are both important for marketing but they serve a different purpose.
When we think about Instagram, we often think about the Instagram feed or gallery. The square images you see when you visit an account are the equivalent of a landing page on a website. If you have catchy images , you might get some likes and comments. Great for the ego and brand awareness but not the best to create an interaction with potential clients.
The Instagram feed is like the facade of a house. You work on the curb appeal, this is where you greet your guests. Where the interaction, the conversations and the party happens is in the backyard! You are more likely to meet people at a BBQ party than in the driveway. This is where you want to hang out to meet clients.
You backyard on Instagram is Instagram stories, IGTV, Instagram highlights, Instagram live, direct message. Create a little strategy around it and show up! Go live to give a market update – use the filters to look amazing 😉 – showcase open houses on Instagram stories. Book the time in your agenda, maybe 10 minutes a day, to explore what like minded businesses or people are doing and be social. Like and comment on posts (with at least 4 words).
Remember to look at your messages (the little paper airplane). This is like going for a coffee date with a potential client. Imagine if you didn’t show up at the coffee shop? Treat messages and notifications seriously. You can even answer messages with audio or video. How cool is that?
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