Social Chats Episode with Seantal of Joa Designs
Meet MARKETING CONVERT EXPERT Seantal with JOA Designs
🌸 BRANDING
🌸 WEBSITE
🌸 INSTAGRAM – with special tip on HOW TO EMBED AN INSTAGRAM IGTV VIDEO TO YOUR WEBSITE*
About Seantal…Designer. Chef. Jamaican. 💕
Seantal runs her online brand company in Orlando, Florida.
Her company focuses on building brands that are visually appealing and converts.
She loves to work with startups and established companies who have left their website neglected, or need a bit of help in entering the digital world with a bang.
Website ➢https://www.joadesigns.com/
Instagram ➢https://www.instagram.com/joadesignsllc/ (check out her IGTV!)
Twitter ➢ https://twitter.com/joadesigns
Facebook ➢ https://www.facebook.com/joadesignsllc/
Quick note about Social Chats: Social Chats is a weekly live show that we put together to help small businesses learn from great people who stand out in their industry. What they do works well with social media and we hope you this will keep you educated and inspired!
KEYNOTES
Q.1 Your blog is full of great information! “Why People May not be Taking Your Business Seriously” and “Why people need a website” are good articles. Could you share some tips?
1- Be consistent at marketing yourself
2- Have a good website, people can learn about your business 24/7! It also adds to your credibility and allows you to collect leads (emails).
3- Have a real business email (associated to your website domain name, not Gmail or AOL
Q. 2 For Branding… Why is it so important for small businesses to brand themselves? How can small businesses make it easier to “stay on brand” ?
1- Millions of people are starting business. To stand out you have to brand yourself. Not just colours. It is every interaction in every form… Customer service, customer experience, brand story, website. To differentiate yourself you must brand yourself and/or your company and do it in an authentic way.
Have a brand story!
What is the why behind your business, what do you stand for?
Stay on brand with a brand colour palette. Give people a reason to connect with you.
Q.3 You have a strong presence on Instagram and very interesting tips. Where do you get your ideas for content?
Content tool: Answer the Public
Q.4 Let talk “how to”! How do you come up with beautiful Instagram templates?
What camera (phone) do you use? iPhone 7+
Tool: Tripod
App: Adobe Spark!
Lights: daylight
Microphone: just the iPhone microphone
*HOW TO EMBED AN INSTAGRAM IGTV VIDEO TO YOUR WEBSITE
1- Login to your Instagram account from your DESKTOP (Instagram.com)
2- Go to your IGTV videos
3- Choose a video and click on the 3 little dots
4- Copy the embed code to your website et voilà!
People can comment and like on that IGTV video from your website and interact with it by liking and commenting!
This is the future, people should start taking advantage of IGTV while it’s new and not an oversaturated platform.
Q.5 What would you recommend for a business starting up with Instagram?
1- Be consistent, build trust
2- Use hashtags , 11-14.
3- Connect with people who have your target audience and add a comment of value (this helps you gain visibility).
4- Take advantage of all the features on Instagram: IGTV, Live, Stories, highlights…
Q.6 One thing you wish you would have known or you wished someone would have told you when you started your business.
1- Hire someone to help you with a business plan and a marketing plan. A business consultant to help you find your niche market and stay focused.
2- Do not expect to be successful overnight but keep at it!
