Louise helps busy, frustrated & stressed-out parents who are struggling with their children’s behaviour, such as not listening, disrespect, social media addictions, and with sons who struggle with anxiety and adhd. Louise has a parenting podcast, a great blog, over 24,000 followers on Facebook, a rocking Instagram account, a parent calendar, three teenagers and a busy practice. How does she manage it all? What’s her secret recipe?! Learn all about it here!
Website http://bit.ly/LouiseClarkeYourParentingPartner
Quick note about Social Chats: Social Chats is a weekly live show that we put together to help small businesses learn from great people who stand out in their industry. What they do works well with social media and we hope you this will keep you educated and inspired!
KEYNOTES
1- How to choose in between a website, social media, blog, what’s working best!
2- What is your strategy to be able to do it all, efficiently.
3- Favorite Apps and scheduling tools
4- Where to start with Podcasting
5- I wish I would have known… Parenting and business owner.
6- Bonus! Parenting tip.
1- How to choose between a website, social media, blog, what’s working best?
It’s important to have a website and to make it personal. It helps push traffic. Make sure to have an email collecting form.
The podcast is the best. I follow Gary Vaynerchuck https://www.garyvaynerchuk.com/podcast/. I believe that voice is where it’s at. Women are often multitasking. I make the podcast episodes 10 minutes long which is about the time more people have in the car or folding laundry! You have to reach your audience where they are.
2- What is your strategy to be able to do it all, efficiently?
As soon as it becomes overwhelming it’s a message to me. I ask myself: how can I do this more efficiently? I used to post 15 posts a day on Facebook. It gained 24,000 followers on Facebook in 18 months. That was hard work.
Scheduling is key. I would take a 2-hour block of time and bulk schedule. I create quotes on CANVA https://www.canva.com/ , bulk design those, save them on Dropbox so they are easily accessible to schedule on Instagram, Pinterest and Facebook.
For the blog, I start on the Monday, work on it all week and post it on Friday. During the week I spend a lot of my time writing and get the opt-ins ready.
I make sure to thank everyone who shares my content.
Schedule – Batch – Bulk Create – Spend 30 minutes a day to share on various groups who have like-minded followers.
3- Favorite Apps and Scheduling Tools
I keep an eye on App Sumo for great deals on paid apps: https://appsumo.com/storychief/
I use Rocket Link, it allows you to track and retarget any link you share. https://rocketlink.io/demos/
For scheduling, I have used Hootsuite… The big challenge is the size of the images. Canva, on the top left, gives you the option to resize your images to fit the various platforms.
For Facebook, I use their own scheduling tools. Scheduling I just do it from my phone.
Pinterest and Google use the same SEO algorithms. My next challenge is to tackle Pinterest to share my blog and quotes.
4- Where to start with podcasting
It was the easiest. I registered my Podcast with Anchor FM https://anchor.fm/ You can use it on desktop or smartphone. I use a desktop microphone or, on my phone I use the Voice Memo App https://support.apple.com/en-ca/HT206775. It records beautifully. I can email the .mp4 file, I save it to my Dropbox, upload it to Anchor and that’s it. Remember it’s not live until you publish it, so you can make mistakes.
You can edit the intro and outro and add it but it’s three steps. Instead I let go of the music and frills and I record it all in one. I have it written down and read it before and after the main content.
Alexa and other AI home devices are the new norm and podcasts help you build a bank of content.
5- I wish I would have known… as a business owner.
I would have made my website more personal from the start. People want to see who is behind the website. Share your stories. Share your highs and lows. Someone will resonate with it.
6- Bonus! Parenting tip.
Technology is not the enemy. The problem is our inability to set boundaries and to be a role model. We are on our phones all the time. But do you really need to be on your phone 24/7? Are you setting the boundaries and holding the limits?
How are you helping them and how are you role modelling? Monkey see monkey do!
Learn more about Louise at http://bit.ly/LouiseClarkeYourParentingPartner
