Our guest today on Social Chats is Penny Eder, a very talented SCULPTURAL Tile Maker who lives in Whistler BC and on Vancouver Island.
Penny is the proprietor of White Dog Studios and Curative Curator.
Creative team
We are known for our sculptural handmade tile mosaics and murals, our textural floor tiles,
sculptural serving platters, dog bowls and sculptures.
Passionate about life, art and amazing WORKSHOPS … Wine About Art is just one!
Clay and Concrete sculpture workshops
Sculptural Mosiac Tile – Clay/ceramic
Whistler Sculpture Club – Clay/ceramics…. and many other fun ways to get together and have fun.
We Are A Passionate Group Of Creative Individuals From Beautiful British Columbia. Canada.
We started our conversation by discussing possible reasons why so many artists find that their social media is not working for them. Like most of us, their passion is found in their art and not the critical marketing component.
Mistakes Artisits are making on social media…
- YOU MUST WATCH the VIDEO… the two acronyms are amazing..
- CREATIVE – CURATE
- Throw and grab tactic
- Not telling their stories through social media
- Making their Art human
- Not having the right websites
- Not creating the right social media
- Rushing their social media
- Not using proper links
- Not giving quality time to the social media because they want to be creating art.
- Quality of photos is being jeopardised
- They really just don’t have the time
- They’re not passionate about social media
- No consistency, Longevity is not part of the plan.
Creative Curator
Creatively CURATE the magic or your art & designs.
A social media marketing consultant for Art & Design.
Penny’s passion for supporting artists and designers has taken her on a journey over 15 years, her experience working as a gallerist, a gallery owner, Designer, Contractor and an Art Gallery Curator.
Penny has gained a remarkable amount of knowledge and insight into the art of selling and marketing artists, designers and artworks.
Increasingly she has seen that the bricks and mortar classic art gallery does not benefit the artist or designers. The modern world of art & design is online, over 80% of all artworks are now purchased online or directly from the artist themselves.
KEY Methods to help them accomplish this. A strategy built into a well thought out business plan!
Penny has a few key methods to assist artist & Designers in getting their work up front in the conversation happening online.
Keeping in mind that the modern art collector is Smart and savvy, and spend hours looking at art online, they look at past sales, styles and interestingly enough they want to hear about the artist and the story behind why, and when they created the pieces. Designers are sharing more and more of their designs and helping people to co-design with them.
Penny is creatively curating art & design stories, she has become the storyteller for their art & designs.
Questions to ask if you are an artist or designer.–
Do you have a stand-alone website, have you registered your name as Piggybacking on other art websites does not make clients feel special.
Now that you have made art and designed for family and friends how do you effectively get more sales, more jobs?
What about the quality of images that are used for their social media? Should you put a watermark or signature on images?
Should you share the process of your skills?
Here are my Key elements to start
CREATIVE
C-Care what you create & design
R-Reliable- be reliable with your work
E-Energy- put your energy into your art and designs
A– Authentic with your art and design-Appealing-who is my work appealing to?
T- Transparent- be transparent about why you love your work
I-Inviting, make your art & design work inviting
V-Viewing, take the best photos of your work possible for others to view
E-EXCITED- be excited about your work.
CURATE
C-Create a body of work, a group of designs that has your stamp on it.
U-Understand your market- clients
R-Record and remember names clients and birthdays.
A-Attract- 10% of each day should be used to attract new clients.
T-Timing, this entails keeping an accurate schedule in your studio, keep track of your time. Keep yourself on track with your time!
E– Evaluate, re-evaluate, how you spend your time. How your sales are keeping up each month you should have a clear schedule of costs/sales/hours dedicated to your designs and products.
Penny’s portfolio for Artists, Builders and Designers.
With a curated direction, Penny can help navigate your social media management landscape. As your creative curator, her goal is to be your storyteller. Penny certainly has the passion to sell as much of your ART & designs as you can create! She will creatively formulate your best story in an works stand out, captivate audiences and monetize your authentic style. When it comes to knowing what is working in the world of art & design networking and social media marketing. Penny has years of experience and a mature approach to attract the authentic clientele for your art & designs.
One big factor and selling point for Penny’s business is she has extensive client lists that are always looking to connect with artists and designers.
In today’s world this is an absolutely critical process in getting your ART & Design work in front of the right sets of eyes, merely using word of mouth and telling friends and family is just not enough anymore.
With proper planning and execution, she can creatively curate your online art & design portfolio, to sell your art & design works directly on your website.
Once you become serious about your art & design work the world will take you seriously!
Let’s get creative!
Find Penny on Facebook right here WHITE DOG STUDIOS
Please note that these are tips and takeaways are from an episode of Social Chats that was originally recorded on Facebook Live in March 2018. What does Live mean? LIVE means our viewers were able to get involved while our guest was in the studio, and ask questions. You can watch the replay on our Facebook Page, ask questions in the comment field and we will make sure to answer them in a timely matter.
A quick note about Social Chats. Social Chats is a weekly LIVE Facebook show that we put together to help small businesses learn from great people who stand out in their industry. What they do works well with social media and we hope this will keep you educated and inspired!
View all social chats here: YouTube ~ All Social Chats
