Social Chats Episode 26 🎥 2018 Social Media Trends to Watch for!
In this episode, we (Catherine and Heather) share with you 2018 Trends to watch for in social media. Having your finger on the pulse of an ever-changing industry like social media helps you to keep your business at the forefront of your customers and miles ahead of the competition. Consider adding these trends to your 2018 social media business plan.
(Catherine is shooting Live on Instagram in our new KISS Media Studio)
✨ A quick note about Social Chats. Social Chats is a weekly LIVE Facebook show that we put together to help small businesses learn from great people who stand out in their industry. What they do works well with social media and we hope this will keep you educated and inspired!
View all social chats here: YouTube ~ All Social Chats
2018 Trends
Instagram at one-time use to have massive organic reach into the news feeds, most recently that has begun to diminish, similar to what has happened on Facebook business pages. Realistically there is only so much room for Facebook to put posts and ads in a news feed. Facebook reviews over 100,000 variables to determine who and what you’ll see in this feed. Facebook’s goal is to deliver relevant, meaningful stories to you. Facebook purchased Instagram in 2012 for One Billion Dollars!
Instagram is still the fastest growing social media platform, and because of this, it is a little bit like the wild west. Today businesses need to think about advertising their key messages to get their products and services into the RIGHT news feeds on Instagram.
- Make sure you have an Instagram business account
- Watch your analytics, when you see a post consumers like put a few dollars behind that post.
- There are so many new features on Instagram that you’ll need to keep your eyes open for opportunities that suit your business.
- The news feeds are filling up and you need to think about advertising your key messages.
- Instagram Stories and Live Video on Instagram MUST be implemented
- Very similar to Facebook, organic reach will become less and less.
- Engagement is coming down too
- Instagram Stories and Instagram LIVE are proven to be highly engageable – Start using them!
- In the United States only right now you can shop on Instagram – Shopify!
- Get prepared on your website to sell your products.
- Instant purchasing is very exciting for consumers.
- A New Way to Reach MOBILE Shoppers
- Boost sales to over 500 million shoppers on Shopify.
*****Auto posted Links on Facebook Business Pages have always been a bad choice for content creation and Facebook tells us the consumer does not interact with them because they obviously don’t care. Link clicks are DEAD, and not a good choice for content.
Video in 2018
- Organic reach is down 1- 6% of the people that like your page will receive your posts
- Facebook baiting is no longer allowed on Facebook
- Community-minded, relevant content, adding value to your followers days is what you need to be posting.
- Only 300 stories or posts get into news feeds – VIDEO is number one.
- A video is favoured on Facebooks in the news feeds.
- Auto posted content is DEAD – these are called LINK clicks – The consumer is not interested in them.
- When there is NO engagement on a Facebook or Instagram post, it is DEAD…
- No LIKES or Comments means your content is NOT relevant.
- Video is huge, LIVE streaming is brand new for all social media
- Eyeballs can be monetized $$$$ and video captures the eyeballs because it is easy!
- Start doing video, try to think of a series you could produce on Facebook Live
- Try a third party to produce your video – we use BeLive TV
- Video gives you MORE organic reach and you can repurpose your content.
- 99% of content in two years could be video
- Right out your business plan to bring Vidoe into your marketing mix!
- Augmented Video – Live 360.
- Real world environment video is powerful for a business to increase engagement.
- Create your own Video show like we have #SocialChats
- People are becoming more photogenic!!! Yaaa… People are becoming passionate about taking photos.
Facebook and Instagram Messenger
- Customer service tool.
- People expect a response immediately.
- Reply with an auto response.
- Customize your response message.
- Facebook grades you on your response rate and it is posted on your wall.
- KISS Media can help you if you don’t know how to do this.
- Don’t ignore your messages.
Ambassadors/ Influencers for your business
- Find people that endorse your products and services
- Interview them on a show… KISS Media does this.
- People that share your values
- work with people that are killing it… no budget necessary, trade services.
- Get photos of the session to use in future posts.
- Check their social media to be sure it is clean and alive before you choose to work together..
- Your employees can be your ambassadors too, train them!
- You won’t need to spend as much money on marketing when other people help promote by sharing, commenting and Liking!
- It’s not dead.
- Get your profile updated.
- Do post at least once a week.
- Try video – ten minutes max.
- LinkedIn is business people to business people.
- Check your messages to see if anyone has reached out to you.
- Organic reach is HUGE!
We encourage you never to struggle with social media, reach out to us on Facebook at Keep It Simple Social Media and ask your questions directly on our wall. We have over 350 YouTube videos on how to master #SociaMedia
Remember Everyone ~ Keep It Simple!
