Social Chats Episode 19 ~ How to Shoot Video from Your Smartphone ~ with Mark Orr Pocket Video School 🎥
Mark has been in the video industry for over 35 years. Pocket Video School is Marks creation, Mark helps you make great videos, using just your smartphone camera.
- 12 Step Checklist for Shooting Amazing Videos
- The Best Gear for Filming with a Smartphone
- Hidden iPhone & Android Features
A quick note about Social Chats.
✨ A quick note about Social Chats. Social Chats is a weekly LIVE Facebook show that we put together to help small businesses learn from great people who stand out in their industry. What they do works well with social media and we hope this will keep you educated and inspired!
View all social chats here: YouTube ~ All Social Chats
Video…
Video has really become one of the most powerful tools for not only marketing your business on several different social channels today but also as an excellent bridge to build that so important trust factor, gain a loyal following, and increase the communication with your customers.
Video has incredible Search Engine Optimization (SEO), especially when used on your website properly. It holds the attention of your audience because it’s easy.
Once you have the attention of your viewer you can begin building a better relationship through creating educational videos that are short, snappy and to the point…
More and more people are going to adopt video in their marketing mix. So right NOW you can be a trailblazer and be in the forefront just by getting started.
Know ~ Like ~ Trust…. This is how you build relationships.
Set yourself apart from the masses by letting people get to know you through video, Face to Face… get into more news feeds for less money using Facebook Live it is fastly becoming a game changer for those brave enough to put the time in and develop videos of value for the viewer. A video is a powerful marketing medium when you put yourself out there… When you use video not everyone is going to like you or your video… this is how you’ll filter out the wrong type of people, and build a TRIBE of authentically interested customers.
Facebook puts a huge emphasis on video today and by utilizing it you can level the playing field with some of the BIGGER companies on social media today.
You simply can not ignore video today, we all MUST embrace video.
IDEAS…
Introduce your personality, set yourself apart… A brand is a brand and people like to do business with people they know like and trust… this is proven.
- Get yourself out there and be seen. Put on your thinking cap.
- Your Face and your personality are going to be seen.
- Heads up… Videos should be at least 50% of your content marketing today, a skill that can be learned.
- Get comfortable with yourself on film. Smile…
- It is only through practice that you will eventually get comfortable.
- Today shooting video is much less complicated, our smartphones can be taken out of our pockets and be LIVE within seconds.
- Be the go-to person for being out there shooting video.
- There is no reason video cannot be 50%
- The barrier to entry is much easier today, because of the advancement in technology and our phones.
Shooting Great Videos is a skill that can be learned.
- Smartphones are changing the playing field.
- Mobile studios are instant.
- Time-sensitive information is available for us all today to get out there.
- We carry the tools on us. The barrier has been reduced.
Master your smartphone!
Follow these easy rules…
- Think about what you are going to say, do not use a script…. It will not work unless you are a professional.
- Put some bullet points together, and tape them to your screen, near the camera. (under the lens) This will help remind you what your message is. Only ever cover maximum three points.
- Know where are you going to shoot your video, is this an event or at your home? Try to control the element you are shooting in. Watch what is going on behind you.
- The sunlight needs to Face you and behind the camera. Make sure it is NOT too bright. Your smartphone needs a lot of light. Natural light is the best. Lighting Options on Amazon
- Think about noise around you, the mic will pick this up. Get away from the centre of the noise.
- Preparing your phone by not hand holding it. Your phone will constantly change the focus mode. Tap and Hold the screen with your finger, press it in the centre of the screen and it will LOCK. AE/AF-LOCK… Don’t make your audience seasick.You’ll also need a Tripod and a phone mount. Mini Tripods are not expensive. You need to have the lens at eye level. DON’T be looking down, camera lens needs to be at eye level or slightly higher… Use a pile of books if you need to prop your smartphone up higher.
- Interruptions on your phone, put your phone on “Flight Mode” minimize the distractions. Make sure you turn the Camera mode to video and then click the reverse button to selfie mode. You might want to make sure your video is set at 1080 Resolution, you can go higher and I do (Heather) but it does use up your battery and storage. You’ll need to go to your settings tab, Camera and the video.
- Now, remember where you are supposed to look. A little trick is to try putting a star or little circle around the lens. The whole puncher circles. Visual prompt. Your smartphone for Facebook is horizontal, while for Instagram Live and Instagram Stories it’s vertical.
- OH…Your DIRTY lens, the natural oils on your fingers or the dust and dirt in a lady’s purse can make your phone lens dirty… CLEAN your lens! Always carry cleaning wipes on you.
- Test your smartphone audio or make sure you have a plug-in microphone. Try a lapel mic known as a lavaliere, a Rode microphone is not too expensive and works really well. There is also a shotgun microphone. Find one with a longer cord so you have room to move. It will plug into the headphone jack. Sometimes your internal mic is just fine, but having the option is always the best. Microphones on Amazon
- Record a test video and check the sound, lighting and background. HINT: If your mic is plugged in you’ll need to remove it to hear the sound.
RECORD your video!
- Remember to smile before you hit record… speak to me sincerely…
It sounds like a whole lot of things to remember, but once you’ve taken a few videos it’ll become a habit. We call this…“Time on Task”
Good luck everyone and send us a link to watch your videos, we’ll let you know if there is anything you could do to keep improving your efforts… We’ll announce when Mark will be back on the show and don’t forget to check out his website and download Mark’s FREE guides.
Let’s Keep It Simple!
