Social Chats Episode 23 with Nicole Clark KISStrategies
After 35 amazing years of helping people establish their business, Nicole has become the first step in getting started on the right foot when it comes to starting your own company or reinventing yourself for today’s customers.
A quick note about Social Chats.
✨ A quick note about Social Chats. Social Chats is a weekly LIVE Facebook show that we put together to help small businesses learn from great people who stand out in their industry. What they do works well with social media and we hope this will keep you educated and inspired!
View all social chats here: YouTube ~ All Social Chats
From real estate to brick and mortar Nicole has help launch and grow hundreds of businesses.
Not only is she passionate about what she is doing, she finds it a lot of fun too.
- The Number one reason businesses fail today, they inevitably fail to plan, they do not take the appropriate steps to map out their strategy for success.
- People grow their business too fast
- They don’t understand their own financial position
- They didn’t have a plan before they opened the doors
People don’t know what they don’t know… It’s that simple!
What Nicole finds scary is most people say they don’t have time to create business plan…. Don’t have time?
Financial Risk Assessment
Most business people don’t understand cash-flow for their business or home life for that matter.
They borrow and then borrow more money, and get caught behind the treadmill of a downward cycle for repayment.
Nicole sees her role as coaching and teaching people how to operate their business in a successful manner.
What is a business plan? SMART goals are only a piece of the equation.
Here are just a few steps that need to be taken
- Market Research proves viability of the future business
- Identify your ideal customer and why, who do you want walking through the door or online?
- Establish product based on these details
- Pricing
- How they’ll purchase
- Where you’ll promote
- Surveys to the target market, feedback, feeling about the product… who are they?
- Create a buyer’s persona… EXACTLY what is their story?
- Look at consumer trends and the industry, is it emerging
- Marketing plan
- Marketing budgets
- Human resources
- Legal resources
- Establish operating requirements
- Regulations
The financial and emotional impact that an unsuccessful business can have on a person has long-lasting effects on their life.
- You need to know if the consumer is willing to pay or buy your products or services.
- However, it is the financial piece that Nicole works on with the most details.
- Financing is where most people tend to let themselves down, they’re intimidated they don’t know enough
CASH is KING!
- Full financial forecasting, breakeven points, cash flow forecasts.
Lenders or Investors require a financial plan and a business plan before they’ll consider lending, they are looking for a projection of at least 2 years.
20th Century marketing…
Established businesses cannot do business as usual.
With the advancement of digital marketing and the internet, your business is not on the best foundation without a website and in Canada statistics tell us only 40% of businesses do.
80% of Canadians go online to research their future purchases.
People are looking for social proof today, do my friends or family endorse this business, do they use or promote the products or services of this business or person.
Small business owners especially those over 40 years old don’t think digital marketing is necessary and scarier they don’t believe this is how the consumer buys today…
A lot of Nicole’s future business will come from educating and providing services for these types of entrepreneurs or old time thinkers
The problem with spending your entire marketing budget on print is you have no idea who is seeing it.
On Facebook, for example, you only need to have a birthday to see how many people are online.
Yelp is another important business finder that many businesses miss utilizing today. YELP is the power of Apple maps and SIRI search.
YOU need to be on Yelp to show up for business searches…
Nicole’s special tip to someone starting out:
Do your market research first
Do a complete business plan, even if you do not need to borrow money.
You need a step by step document on how to launch your business.
Include your SMART GOALS
- Specific
- Measurable
- Attainable
- Realistic
- Time-bound
We would like to say a special thank you to NICOLE CLARK and KISStrategies for joining Catherine and I (Heather) on Social Chats for Episode 23…
How do you find Nicole?
For the past few months, Nicole has been working to bring her workshops online
ProfitRx,
A Business Development Program
is finally ready to go.
PROFITRX Plan * Perform * Profit
Click the Blue Link Above to Learn More!!
Nicole has a new product being launched this January 2018 online for business people looking to get started in business on their own or re-evaluating an existing business.
Business Development Product
14 Modules taking you through the entire success model for starting a business.
Huge resources
Private Facebook Group for support
One hour calls directly with Nicole
Work at your own pace.
In a format, you can take to any lender.
