Is posting Content to Facebook Really This Easy?

easystreet

 

 

 

 

 

 

Ten surefire ways to create awesome content for your Facebook Business Page

1. If we took a moment to smell the flowers, what we’d realize is content is everywhere…  It is in the morning sunshine or the afternoon showers. It could be a happy customer or a job well done by yourself. The people who LIKE your business page, probably LIKE you too.. meaning you as a person or you as a brand. People find similarities in others they LIKE or your brand makes them feel good.

Use awesome PHOTOS, choose the correct pixel size 504 x 504 is best today. Multiple photos are displayed with different pixel sizes depending on how many you add. Think colourful, happy faces or gorgeous scenery.

Include a personal touch – let the world see what makes you as a business be the success you are!

2. Learn just one photo editing trick.. this means pick a simple photo editing network such as PicMonkey.com or Canva.com then spend an hour or two learning how to use it effectively for your business. Edit photos, create your own quotes, or try putting together a new cover image. For the most part these sites are free and full of valuable tools. However there is always a learning curve and you must dedicate a little time to figuring it out.

Ideas

*Create your own backdrop on PicMonkey or upload a photo and add text, or simply write your favorite quote out.

*Use one of your own photos and add a frame or text to it, drop on your own overlays or use the ones provided

*Think strategically about branding everything you create, this helps create a social footprint for your business

3. How about asking your fans a question and make it really easy for them to answer.

Example: The team at Thornhill Real Estate Group Whistler are hosting an open house weekend, we’d love to know which day you prefer?

A. Saturday or B. Sunday

4. How about fill in the blank.

Example: My brain works best in the____________________

5. How about sharing a video from YouTube? Something related to your industry, and don’t forget to go far and wide when thinking of your product or services. Get out of that box.

6. When you read a fabulous blog or article, share it with your fans, but make sure you point out one exciting aspect to the story that makes me want to read it… Remember on Facebook most people are speeding through their news feed and only stop on exciting or shocking posts.

7. Showcase your team… It’s LIKE a sneak peek into the areas your customer might not know about or ever see. Some people on your team have incredible lives… outside of work!

8. When you attend events share the photos you take with your Fans.. tell us what you learned..

9. Think emotional content and conversational postings. Include ME… your audience in your posting…

10. Thank your Fans for being here. People love to know they are appreciated.

BONUS TIP: Talk to your Fans using Facebook language. It is much different then Twitter or LinkedIn.

That’s it… really that’s all there is to being successful on Facebook… oh and maybe paying for an ad or two once in a while.

Cheers!

 


The Facebook Business Page Look is Changing, and What you’ll Need to know!

Facebook Changes

 

 

 

 

 

 

 

 

 

What you need to know

Rumor has it as of June 06, 2014 we will all have the new Facebook Business Page look. A few pages I admin received a pop-up notice from Facebook asking if they wanted to update to the new look now or do it later. Did you?

Facebook has been doing a slow release of the new design for the past several months. What does this mean for your business page? You shouldn’t worry too much about these changes if you are already using Facebook personally, the look is very similar to your personal profile on Facebook.

The Four Most Important Changes 

1. You might need to ADJUST/RE-POSITION existing text on your cover image or pictures that obscure the new position of your page name on your Cover Image. The reason for this is your page name will now appear on the Cover Image. Before your page name was located under the cover image.

If you have been using your company name on your cover image, this would be a great time to remove it or change up your look and feel of your cover image. Think eye-catching and emotional, make sure your photo(s) are fabulous. Maybe try something that makes your audience smile, or tells a story to them. Fiverr.com did my cover image for $5

***Notice that the LIKE & SHARE buttons are also going to be located on the cover image.

2. This is REALLY important –  make sure your CATEGORY for your business is correct. If not go into your settings and change up the category. Soon it will be displayed predominantly under the page name on the cover image as shown in the example below.

How to change the Category on your page:

From your admin panel on your business page click on Edit page, now click Update page info. Three spots down (for me) is Categories, this would be where you change it to the appropriate related business you are in.

Facebook Business Page Changes3. Your apps - Facebook has now made your Timeline tab appear first, followed by your About tab, Photos, Likes and then you get to pick a custom third party tab to be display under your cover image.

Only one tab will show along the bar, the others will now be displayed by clicking on the MORE tab. That is, if people are actually on your page. Most people are receiving your postings directly in their news feed.

Not great for many businesses that rely on people clicking these tabs. You’ll need to do more promotions through your postings, driving traffic back to the apps. Which you needed to do already anyhow. I would suggest your selling tab (page) or opt-in sign up tab be the one you display first.

4. Timeline as it is so boldly brought to your attention under the cover image is of course the page your viewers will land on when they come to your Facebook Page. Once again the same as on your personal profile.

Your LIKES tab is the first hyper-linked piece of information. Once clicked on the viewer can find out information about your LIKES – Talking About – Demographics (age) of your Likes and Location of most popular city your Likes are in.

*****This area is very important to other pages that are looking to cross-pollinate with your business on Facebook.

Your about section follows the LIKES and it is a great idea to review what you already have and bump it up a notch for search engine optimization purposes. Remember to talk in Facebook language and write it out like a story. Make sure all your contact info is in place and add your website.

If you’d LIKE to check out a page that has the new look try Impact Digital Photography and say hello to Mike Thompson the photographer.

To me the new look is fresh and somewhat familiar. I think it stream-lines the feel of Facebook Business pages to be clean and more friendly. What do you think, do you Like it or are you getting fed-up with all the changes?

Let’s Keep It Simple

Cheers!

 


What You Need to Know About Facebook for Business Today!

Facebook Spam

 

 

 

 

 

 

Recently Facebook announced that they have begun cleaning up the unwanted content being posted by Facebook pages that do not follow the new guidelines set out. Facebook is talking about postings that appear to be of a spammy nature. Facebook said these improvements will stop the pages that are trying to “Game” the system in order to garner a further reach with each posting in people’s news feed.

The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them ~ Facebook

Here are the three areas Facebook is Talking About

1. LIKE-baiting – this is a tactic (tacky) used by a business page to ask people to LIKE a posting. Just look at the this photo below, it is an example of just one type of Like-baiting.

This means you need to stop asking people to LIKE, Share or Comment on a posting. It is just fine to encourage conversation and input on a posting, and to stimulate relevant feed back … but your reach will drop drastically the more you try to force your audience to Like your content, especially for a reward.

*******Asking people to share your posting for a contest or prize has always been against Facebook rules/guidelines.

cute

Thinking about this first rule has me a little worried about asking people to comment in a posting. When I am on the road teaching social media I often ask my Fans on Facebook to introduce themselves to my workshop and to tell us a little about themselves… I am now wondering if this is going to be deemed as spammy… I will be testing it out next week.

2. Frequently circulated content – wow… Facebook created the share button and now they don’t want you sharing the good stuff. That’s right, what Facebook suggests is that you learn to create relevant content around your product and brand. What they are really saying, is you need to be creating your own content….original. Yes this can be tough on many people who do not feel creative or do not understand how to use photo editing sites. It seems the marketing world of Facebook is getting harder for the little guy… I do feel for you and understand as a teacher how serious many of you have taken learning Facebook to market your business on-line.

Nobody knows your product like you and if you reach deep down inside your mind, you will see even you can be creative. Some of us have been doing it a little longer… that’s all. Taking photos and videos with our new phones has never been easier, in fact you can upload videos right from your smart-phone to Facebook today. Oh and I just found a new app for my iPhone called “OVER” and it is one fabulous tool. OVER  allows me to add text to the photos I take from my iPhone.

3. Spammy Links – This one is easy, don’t mislead the public. If you want people to go to your website make sure they see what they are expecting. If it is an ad and they were not expecting to see a whole bunch of selling… Facebook is going to punish you. However they did say if you are linking to your own legitimate website it is OK.

That’s it folks… three new rules to watch and think about as you create content for your page. Don’t forget Facebook is also rolling out the new look to pages and the look is a good thing.. it will be similar to your personal profile so people will feel comfortable visiting a page. Your tabs are going to be moved down the left side of your wall and maybe one will remain under the cover image… We’ll wait to see if there are any other important earth shattering changes… and I promise to keep you posted and to Keep It Simple.

Cheers!


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