How do you know if you are suffering from Social Media “Burn-out”

exhausted

It’ all around us… Exhaustion!

Have you noticed lately that when you ask anyone how they are … they say BUSY, really busy.. It seems like we don’t have time to think, let alone re-think.. Hurry and get this job done so you can hurry and start another project… I’m in such a hurry right now I don’t want to use commas… LOL

Signs you’re burning out

* Your new dinner time is at 7pm because you’re not getting home early enough to eat at 6pm. We tell everyone who visits we are Italian that’s why we eat so late…

* Your patience is very thin… Snap.

* Pedal to the metal… Vroom Vroom

*  You’re late.. missing appointments…over booked…  You feel like you’re melting… your head is exploding, your heart is racing… OK enough drama…

Do you think it is because you are taking on more responsibility in your life, or is it that the geniuses that said we are going paperless for the environment & to save each of us time …..have in fact created more paper with fewer places to put it, and technology has created more work? It seemed easier six years ago.. It has now become apparent that our day needs order, it needs to be scheduled so we’re not wasting time on activities that don’t produce returns on our investment… and that investment is the time you put in.

How about not piling on the stress?

I’m talking about social media.. why not turn off all those notifications from Twitter, LinkedIn and Facebook … these are the double notifications by way of E-MAIL!!!

Why do we need to tell ourselves twice… that someone has responded or messaged or commented on our social networks? Is it really that important? Why not give your brain a little break….. it seems that this frantic stay in touch is contagious and it is this constant contact that creates STRESS.. Wouldn’t it be nice to just breathe and smell the flowers if you had 5 minutes.

You see if you check your social media on a regular base you would know if someone was trying to connect, Friend or Follow you… and why does it matter that we are immediately responding… who has said that people need to be so connected that they’re going crazy… we need to step back, reconnect with our families and our friends in person… My daughter spends more time in her bedroom on her iPad then outside… this to me needs to STOP.

As a family we should go for bike rides and walks along the lake… our social on-line family isn’t going anywhere and if it is really important they could use the old fashion method and pick up the phone…

Did you know the human brain short-term memory has a  capacity to hold only 5 – 9 items.. seven being the average? How many are you trying to remember?

If you schedule regular check-ins on social media you need not worry that you are going to miss anything. You can also miss a few days from Facebook now and quickly Boost a post to regain visibility in your Fans news feeds. If we are stressed about posting on social media it will come out in our postings and our audience will feel it too… Maybe our message can start to relate to how society is feeling… and give everyone permission to breathe.

All social media keeps your business and brand top of mind and an opportunity to build on relationships.. It’s not meant to stress you out… just do what you can and continue to grow your social footprint.

Load

 

 

 

 

 

 

 

 

 

A simple shift in your thinking can free up your mind for a healthy day at the office.

Cheers!


Is posting Content to Facebook Really This Easy?

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Ten surefire ways to create awesome content for your Facebook Business Page

1. If we took a moment to smell the flowers, what we’d realize is content is everywhere…  It is in the morning sunshine or the afternoon showers. It could be a happy customer or a job well done by yourself. The people who LIKE your business page, probably LIKE you too.. meaning you as a person or you as a brand. People find similarities in others they LIKE or your brand makes them feel good.

Use awesome PHOTOS, choose the correct pixel size 504 x 504 is best today. Multiple photos are displayed with different pixel sizes depending on how many you add. Think colourful, happy faces or gorgeous scenery.

Include a personal touch – let the world see what makes you as a business be the success you are!

2. Learn just one photo editing trick.. this means pick a simple photo editing network such as PicMonkey.com or Canva.com then spend an hour or two learning how to use it effectively for your business. Edit photos, create your own quotes, or try putting together a new cover image. For the most part these sites are free and full of valuable tools. However there is always a learning curve and you must dedicate a little time to figuring it out.

Ideas

*Create your own backdrop on PicMonkey or upload a photo and add text, or simply write your favorite quote out.

*Use one of your own photos and add a frame or text to it, drop on your own overlays or use the ones provided

*Think strategically about branding everything you create, this helps create a social footprint for your business

3. How about asking your fans a question and make it really easy for them to answer.

Example: The team at Thornhill Real Estate Group Whistler are hosting an open house weekend, we’d love to know which day you prefer?

A. Saturday or B. Sunday

4. How about fill in the blank.

Example: My brain works best in the____________________

5. How about sharing a video from YouTube? Something related to your industry, and don’t forget to go far and wide when thinking of your product or services. Get out of that box.

6. When you read a fabulous blog or article, share it with your fans, but make sure you point out one exciting aspect to the story that makes me want to read it… Remember on Facebook most people are speeding through their news feed and only stop on exciting or shocking posts.

7. Showcase your team… It’s LIKE a sneak peek into the areas your customer might not know about or ever see. Some people on your team have incredible lives… outside of work!

8. When you attend events share the photos you take with your Fans.. tell us what you learned..

9. Think emotional content and conversational postings. Include ME… your audience in your posting…

10. Thank your Fans for being here. People love to know they are appreciated.

BONUS TIP: Talk to your Fans using Facebook language. It is much different then Twitter or LinkedIn.

That’s it… really that’s all there is to being successful on Facebook… oh and maybe paying for an ad or two once in a while.

Cheers!

 


The Facebook Business Page Look is Changing, and What you’ll Need to know!

Facebook Changes

 

 

 

 

 

 

 

 

 

What you need to know

Rumor has it as of June 06, 2014 we will all have the new Facebook Business Page look. A few pages I admin received a pop-up notice from Facebook asking if they wanted to update to the new look now or do it later. Did you?

Facebook has been doing a slow release of the new design for the past several months. What does this mean for your business page? You shouldn’t worry too much about these changes if you are already using Facebook personally, the look is very similar to your personal profile on Facebook.

The Four Most Important Changes 

1. You might need to ADJUST/RE-POSITION existing text on your cover image or pictures that obscure the new position of your page name on your Cover Image. The reason for this is your page name will now appear on the Cover Image. Before your page name was located under the cover image.

If you have been using your company name on your cover image, this would be a great time to remove it or change up your look and feel of your cover image. Think eye-catching and emotional, make sure your photo(s) are fabulous. Maybe try something that makes your audience smile, or tells a story to them. Fiverr.com did my cover image for $5

***Notice that the LIKE & SHARE buttons are also going to be located on the cover image.

2. This is REALLY important –  make sure your CATEGORY for your business is correct. If not go into your settings and change up the category. Soon it will be displayed predominantly under the page name on the cover image as shown in the example below.

How to change the Category on your page:

From your admin panel on your business page click on Edit page, now click Update page info. Three spots down (for me) is Categories, this would be where you change it to the appropriate related business you are in.

Facebook Business Page Changes3. Your apps - Facebook has now made your Timeline tab appear first, followed by your About tab, Photos, Likes and then you get to pick a custom third party tab to be display under your cover image.

Only one tab will show along the bar, the others will now be displayed by clicking on the MORE tab. That is, if people are actually on your page. Most people are receiving your postings directly in their news feed.

Not great for many businesses that rely on people clicking these tabs. You’ll need to do more promotions through your postings, driving traffic back to the apps. Which you needed to do already anyhow. I would suggest your selling tab (page) or opt-in sign up tab be the one you display first.

4. Timeline as it is so boldly brought to your attention under the cover image is of course the page your viewers will land on when they come to your Facebook Page. Once again the same as on your personal profile.

Your LIKES tab is the first hyper-linked piece of information. Once clicked on the viewer can find out information about your LIKES – Talking About – Demographics (age) of your Likes and Location of most popular city your Likes are in.

*****This area is very important to other pages that are looking to cross-pollinate with your business on Facebook.

Your about section follows the LIKES and it is a great idea to review what you already have and bump it up a notch for search engine optimization purposes. Remember to talk in Facebook language and write it out like a story. Make sure all your contact info is in place and add your website.

If you’d LIKE to check out a page that has the new look try Impact Digital Photography and say hello to Mike Thompson the photographer.

To me the new look is fresh and somewhat familiar. I think it stream-lines the feel of Facebook Business pages to be clean and more friendly. What do you think, do you Like it or are you getting fed-up with all the changes?

Let’s Keep It Simple

Cheers!

 


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