How It Works – Facebook 101
It is really a matter of getting yourself out there…everywhere. You might be finding it difficult to be on all networks all the time or even a few times a week. This is why it is very important if you are just starting out to pick ONE social network and dive in, take some training, give it the time everyday that it needs and most importantly learn how to ask people to FOLLOW you.
Being proud of your social network will make it far more easier and likely that people will recommend you. Once they get to your site you’ll need to give them a reason to stay connected with you…. There are far to many pages or accounts to follow to end up listening to anyone who is boring or repeating what they already know.
Today we’ll talk about Facebook and the power behind you helping others to win this game of social. Once you have created a captivating Business Page that is rich with valuable information and excellent graphics it’s time to build your Chamber of Commerce. A business page can only LIKE and mention other business pages. Even when you want to thank people for coming to your page and liking it – you can only write a post and thank them – you cannot send them a direct message or pull their name into your feed by tagging them….
So how is it you make this page more engaging and lively? I am finding Facebook more and more amazing every week… Facebook is forcing us to get outside and become connected… not just on-line. You need to be going into these businesses or organizations and participating in order to get ammunition to post about – yes, you need to be physically going places to win the engagement war. My good friend Carolyn Hill at The Whistler Real Estate Company (Facebook) and my sister Cathie from Go Cat Go Cleaning (Twitter) are two shinning examples of honestly thanking and tagging businesses when they’re out and about – excellent job ladies!!
Restaurants, gyms, yoga and Farmers markets are great examples of places we can go and then @ mention them on our Facebook Pages – but don’t get me wrong, this also has to be sincere. If you go around @mentioning & tagging people and businesses without actually having reason or worse not even utilizing their services… you will be frowned upon and possibly flagged as SPAM…
It is my biggest recommendation to work with another business or two together on each of your Facebook Pages… and this week I am going to run an example of exactly what I am talking about on my business page “Keep It Simple Social Media”. The businesses that I choose will be paying me nothing, and that is what you’d expect to have an honest playing field….Just copy what I do only pick your own businesses!
On a side note, you might love a particular business that is not on Facebook or they have a page and do not understand how to use it effectively and when you spend time visiting the page it gives you no strategic benefit – talk to these business owners or recommend a social media course… If pages have no followers or no one is “Talking About” their page you need to move on and find the people who are putting in the time. That which we do not use – we lose….
Social Media Marketing takes time to build and is very important today that you lead a good example – very soon people will be looking for successful pages to follow – in order for them to cross-pollinate with you…success breeds success, has never meant more to me than it does today….
If you have a product or valuable message and no one is following you – who do you think gets this posting when you make it? Get busy and get your Business Page Name out there… Build and nurture your community and shake hands in public places and ask “Do You Have Facebook Business Page I Could LIKE?”
If you’re in the Nanaimo or Courtenay area please pass along my information on a few Social Media Facebook Business Page training clinics I will be hosting… we need to work together on this… before Facebook Offers gets here!
Facebook Business Page Training – Easy set up of page and learn the 15 minutes a day to success!
Heather Clifford Lives in Beautiful Nanaimo BC and teaches hands on simple social media all around this Province. Facebook Business Page – Twitter – YouTube – LinkedIn – Google+ – WordPress Blogging – Social Media speaking – Consulting – Team Social Media Business Plans